Auto Execs Honored, Student Designers Showcased and Fashion Show Featured

Detroit, Mich. — The MAIN Event kicks off the North American International Auto Show (NAIAS) on Sunday Jan. 12 at Orchestra Hall/Max M. Fisher Music Center at 6 p.m. This invitation-only event, is in a category of its own, as it recognizes and honors automotive industry executives, showcases student’s automotive-design work, and features “treads and threads” – - a fashion show of automotive-inspired garments by Detroit fashion designers (some garments are made of automotive materials).

The 2014 award recipients are Carlos Ghosn, President and CEO of Nissan, Chairman and CEO of Renault and also Chairman of Renault-Nissan Alliance Board, as the event’s “Global Industry Executive of the Year”; and Ian Callum, Jaguar Design Director as the “Industry Innovator of the Year”. Both award designations were selected by the Executive Committee of The MAIN Event. Additionally, current students at Lawrence Technological University will be awarded the “Next Generation of Design Innovation” by Dassault Systèmes and the “Coach Builder Design” awarded by SRG Global.

The MAIN Event Awards have become a coveted iconic symbol of achievement that many global executives aspire to become a recipient. Each year two executives are honored for their achievements that have made substantive global impact and lead their institutions to set new
standards of industry innovation.

“We’re grateful for enthusiastic industry support for our unique event,” said Keith Nagara, executive committee chairman. “Our celebration recognizes not only established industry executive excellence, but also rewards the creative young minds who will inspire our industry’s
future direction.”

Industry executives honored during previous events include former General Motors Vice-Chairman Bob Lutz, Peter Horbury, senior vice president of Volvo, Elon Musk, CEO and head of product design of Tesla Motors, and Ford Motor Company’s Design VP Moray Callum.

Winners from Ford’s “Designing for the Future” competition will be announced and awarded scholarships to attend Lawrence Technological University’s Transportation Design Program. This international competition will feature finalists from the US, Russia, and India aspiring to
become future designers.

In addition to insightful presentations from OEM and industry leaders, guests will enjoy the MAIN Event’s annual fashion show, in conjunction with Detroit Fashion Week. The designer showcase includes: Vincentta by Deanna Ansara, Ashley Harris, Wooden Hangers, and Our Own by Lauren Aitch. The show also features pieces constructed from automotive materials and components.

Attendees will also have the opportunity to meet and mingle with global industry executives who have lead the industry to its current cycle of dynamic growth.

Primary sponsors of the 2014 MAIN Event are: Ford Motor Company, SRG Global, NVIDIA, Inteva Products, Dassault Systèmes, and Lawrence Technological University, and its executive committee includes:
• Phil Borchard, Director of CATIA Design, Americas – Dassault Systèmes
• Joe Dehner, Head of Ram Truck and Dodge Design – Chrysler Group LLC
• Nigel Francis, SVP Automotive – Michigan Economic Development Corporation
• Douglas Gaffka, ‘Living Legends’ Design Executive (retired) - Ford Motor Company
• Steven Madge, CEO – Bunkspeed
• Pete Moorhouse, Global VP Sales and Marketing – OPTIS World
• Keith Nagara, Director of Transportation Design – Lawrence Technological University
• Gerard Roose, VP Sales and Marketing – INTEVA Products
• Paul Silver, Global Transportation Industry Program Director – Dassault Systèmes
• Lon Zaback, Chief Operating Manager – Ford Motor Company

Note to journalists: Members of the media who would like to attend the MAIN Event, registration is required and may be submitted by visiting the Media RSVP page of the website:

Information about The MAIN Event:
The Motorcity Automotive Industry Night (MAIN) Event serves as a welcome and homecoming to Detroit for all automotive professionals, especially those attending the North America International Auto Show. The invitation-only event’s purpose is to recognize the professional community, feature concepts from students of Lawrence Technological University, and serve as a memorable and celebratory kick-off for the NAIAS Preview Week. For additional details regarding the MAIN Event, go to:


2014 MAIN Event Announced!

The Executive Committee of the MAIN Event, and our corporate sponsors, would like to invite you as a Press guest to attend the international annual celebration of automotive design and industry excellence on Sunday, January 12th to kick-off the Detroit Auto Show.  Please join us in honoring executive achievements from Jaguar and Nissan.

Our event plan for the evening will be:
6:00         Welcome and Check-In
7:00         Executive/Designer Awards & Presentations
• Global Industry Executive of the Year
• Industry Innovator of the Year
• Student Design Excellence Award
7:45        Strolling Dinner
9:00        Fashion Showcase (Detroit Fashion Week)
9:30        Dessert/Drinks/Networking

Registration is required.

Guest Register HerePress Register Here

Project Velomobile

Project Velomobile is a semester long project involving the collaboration and oversight of John McElroy to create a vehicle derived from a bicycle and an automobile.

A Velomobile is a pedal powered vehicle smaller than your standard automobile but closer to being a car than your standard bicycle. Velomobiles are intended to be used as automobiles, used for anything from commuting to extreme thrill, exhilaration and exercise. Velomobiles are expected to cost less than their automobile equivalent and reduce overall cost of one’s transportation needs.

Project Velomobile is intended to evolve the current velomobile style to a more user friendly and broader market.


MAIN Event 2012/2013

The MAIN Event Detroit Kickoff is always a special night to me.  I was presented with a trophy for my future aircraft design for the Detroit Aircraft Corporation last year.


I was privileged enough to have it featured in this year’s LTU Transportation and Industrial Design’s Innovative Designs booklet which was unveiled at this year’s MAIN Event.

DAC autoshow Spread touchup 11-22



2013 Detroit Kick Off Wrap Up

We would like to thank our sponsors for their support in making our 3rd annual event in 2013 a huge success!!